Although still young, we already see Gen Zers making more conscious choices regarding their futures, including their finances. According to a survey by the CFA Institute,… Read More »Postponed adulthood affects Gen Z’s investment
The number of Gen Zers working full-time is likely to surpass the number of baby boomers holding full-time positions for the first time in 2024,… Read More »Shifting demographics: How employers can attract young talent
Earlier this year a new installment of the Legend of Zelda was released. The game garnered global appraisal and many people still play it to… Read More »KFC smartly latches onto popular video games
New Zealand based equal-pay group MindTheGap has a purpose; urging as many companies as possible to publicise their reports on their pay gap between men… Read More »Activists thank politician for something he didn’t do (yet)
Music is an ever evolving sign of culture and the times. But for such a vast and fluent cultural body, it is sometimes hard to… Read More »A visual mapping of the evolution of music
With the Dutch elections around the corner, we currently live in a time where differences are highlighted and amplified. Whether it be lower class versus… Read More »Break out of your political bubble!
In the last couple of decades, the assortment of supermarkets has grown drastically. To give you an idea, between 1975 and 2008, the number of… Read More »Packaging as an art canvas
If you’ve ever worked a job where you were required to make content (or honestly, even if you didn’t) you probably recognize a stock photo… Read More »The anti-stock stock service
With the relatively new rise of positive psychology, more and more knowledge is gathered with the specific goal of finding out what makes people live… Read More »Small acts to boost your joy in 7 days
A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.
Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.
Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like
Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.
He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
