The surge of authenticity (2.0)
Never before have we been surrounded by as many visual experiences as we are today. Due to the technological innovations of recent decades, our lives… Read More »The surge of authenticity (2.0)
Never before have we been surrounded by as many visual experiences as we are today. Due to the technological innovations of recent decades, our lives… Read More »The surge of authenticity (2.0)
Never before have we been surrounded by as many visual experiences as we are today. Due to the technological innovations of recent decades, our lives… Read More »The surge of authenticity (2.0)
Juice brand Tropicana has made a tongue-in-cheek statement against the use of artificial (intelligence). At the Consumer Electronics Show (CES) 2024 in Las Vegas, an… Read More »Tropicana rejects AI and becomes ‘Trpcn’
Are you planning to cut time spent on screens, social media, and/or your smartphone in 2024? You’re not alone. Research on New Year’s resolutions among the Dutch… Read More »Should Gen Z reduce smartphone use to achieve their New Year’s resolutions?
The last decades appeared to be a relatively slow but steady rise for progressive causes (or at least one with little setbacks). Think about the… Read More »Foresight Two; The Rise of Conservatism
Are you planning to cut time spent on screens, social media, and/or your smartphone in 2024? You’re not alone. Research on New Year’s resolutions among… Read More »Should Gen Z reduce smartphone use to achieve their New Year’s resolutions?
The last decades appeared to be a relatively slow but steady rise for progressive causes (or at least one with little setbacks). Think about the… Read More »The Rise of Conservatism
In 2023, Apple joined the ‘study with me’ trend that has been gaining popularity over the last years. The video, which has amassed over 18 million views… Read More »How Gen Z uses long content for functional purposes
A staggering 30% of individuals state they rely on social media as their primary news source. As social media platforms are known for their spread of misinformation,… Read More »Prebunking to become more resilient to misinformation
At TrendsActive we monitor changing human behavior constantly. So with the new year just underway, we thought it would be interesting to select the three… Read More »Human trends foresight for 2024
A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.
Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.
Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like
Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.
He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
