Skip to content
EN/DE

A visual mapping of the evolution of music

Music is an ever evolving sign of culture and the times. But for such a vast and fluent cultural body, it is sometimes hard to keep an overview of how it transforms over time. That is why it’s really cool to see a visual map of changing genres over time. The Pudding has published exactly such a visual map.

Analysing Spotify listening patterns, one of the most apparent changes is the rise of Spanish, Korean and Hindi music genres. On one hand, that is explained by the influx of Spotify users from those countries. On the other hand, popularity is a bit of a self-fulfilling prophecy as well, meaning popularity leads to more adoption and popularity in turn. Genres like K-pop and Reggaeton have had some meteoric rises globally, signalling a greater cultural spill-over through music in the world.

Check out the visual map yourself here.

Picture of Author

Author

Douwe Knijff

More Signals

Trendy Trends Trending

14.08.2024

The Marketing Mythology In 2023, the Pew Research Center issued a statement redefining its guiding principles for generational research. Criticizing the prevailing marketing trends,

The DINKWAD: Pets over parenthood

14.08.2024

The DINKWAD (double-income, no-kids, with-a-dog) lifestyle is on the rise. DINKs is actually an old buzzword, coined when yuppies (a 1980s buzzword for young

About

Our model

Signals

Contact

Imprint
Data protection

Stay relevant.
Sign up for our
bi-weekly Signals.

A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.

Kim Pillen

Consultant

Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.

Kim

Douwe Knijff

Researcher

Douwe is fascinated by how people work. With a background in Interdisciplinary Social Sciences (Bachelor) and Psychology (Master) and an analytical mind he tries figure out how societal shifts manifest themselves through social culture and human behaviour.

Douwe

Aljan De Boer

Keynote speaker

Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like

  • Disney
  • Vodafone
  • Hugo Boss
  • ASR
  • Rabobank

Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.  

He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE. 

Aljan

Kees Elands

Founder & Strategist

Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.

Kees consults global brands like

  • Disney
  • The Coca-Cola Company
  • Asics
  • Discovery Channel
  • Swiss Life
  • Vodafone

and many more.

Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.

Kees
Trendsactive_blau

Kees Elands

Founder & Strategist

Kees Elands

Founder & Strategist