Ultimately, organizations are here to fulfill human needs and create value for society. If you don’t do that well enough, you are not in business. That means organizational success depends on how much it can understand people (employees and customers) and serve them in a more relevant and meaningful way than your competitors. And yet, it’s challenging to do that right. That is why we help organizations rediscover the deeply human ways they can connect with people and society. Our approach involves utilizing sociocultural trends, which we have captured in our proprietary Human Context Circle TM. These trends help you to gain a better understanding of the human context, make sense of societal shifts, and human-proof the future of your organization. A future is human-proof when organizational, marketing, innovation, and communication strategies are inspired by and resonate with deep human needs, values, and behavior.