With the Dutch elections around the corner, we currently live in a time where differences are highlighted and amplified. Whether it be lower class versus middle class, the climate versus farmers or migration versus national interest, political parties are keen to differentiate themselves strongly from other parties and along with it the division between different ideologies becomes more apparent. 

A recent survey by the Dutch governmental research organization SCP set out to test the perception of polarization in the country. 73% of respondents said they felt the differences between people’s opinions are growing (up from 63% in April 2020 and similar to 75% in 2019). Additionally, 60% of respondents said the conflict between people of different political parties felt (very) big.

But in this time of strong contrasts, it is even more important to keep an open dialogue, especially with those that think differently than us. That is why a platform called ‘WaaromKiesJij’ (Why do you choose?) provides a breath of fresh air. The website’s purpose is to match you with a ‘political opposite’ and allow you the chance to chat and discuss your different opinions (respectfully). 

This enables people to get a better understanding of the ‘other’ and while you don’t have to agree, it shows that civil discourse might prove some valuable insight into the motivations and convictions of the human behind the ideas you’re opposed to. So how can brands help facilitate an open and curious discussion about our differences?