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How to mentally recharge your team?

This webinar covers an ‘inside’  perspective on mental wellbeing. It might provide you with one of the biggest opportunities (and obligations) for your company and team in the coming years.

The COVID-19 pandemic is reshaping people’s lives in a way that has a huge impact on their mental health. Some people have used Covid as a way to reflect on their lives and are now looking to optimize their professional lives in such a way that it gives more meaning than BC.

But the majority of people have had to deal with stressful situations, with living socially and physically disconnected from others and with an ever-present threat of an unfolding unknown.

After this session you can:

  • have some clear angles on how to respond to the effects of COVID-19 on people’s search for meaning

  • know where to start to build resilience and improve your team’s emotional and mental wellbeing.

  • Apply the 50-40-10-rule of human happiness to your challenge

Based on this topic, here is one intriguing case.

"CASE"

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Autor

Kees Elands

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Kim Pillen

Consultant

Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.

Kim

Douwe Knijff

Researcher

Douwe is fascinated by how people work. With a background in Interdisciplinary Social Sciences (Bachelor) and Psychology (Master) and an analytical mind he tries figure out how societal shifts manifest themselves through social culture and human behaviour.

Douwe

Aljan De Boer

Keynote speaker

Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like

  • Disney
  • Vodafone
  • Hugo Boss
  • ASR
  • Rabobank

Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.  

He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE. 

Aljan

Kees Elands

Founder & Strategist

Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.

Kees consults global brands like

  • Disney
  • The Coca-Cola Company
  • Asics
  • Discovery Channel
  • Swiss Life
  • Vodafone

and many more.

Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.

Kees
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Kees Elands

Founder & Strategist

Kees Elands

Founder & Strategist