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Small acts to boost your joy in 7 days  

With the relatively new rise of positive psychology, more and more knowledge is gathered with the specific goal of finding out what makes people live a happy and meaningful life. The result is an uptick in knowing which healthy habits and activities improve our mental wellbeing. A really cool and low-threshold example is the ‘Big JOY Project’. The project consists of seven micro-actions that boost your happiness in one way or another.

Every day you receive a small activity that urges you to either do something kind, prioritize what matters in life, practice gratitude, elicit awe, celebrate another’s joy, shift your perspective or become a force of good. After seven days people reported a:

  • 26% increase in emotional well-being
  • 23% increase in positive emotions
  • Increase in happiness agency (for example, 27% more likely to agree with this statement: “I have felt able to impact, influence, or play an active role in how happy I generally feel.”)
  • Increase in relationship satisfaction (30% more people agreed with the statement: “I have felt content with my friendships and relationships.”)
  • 12% increase in overall sleep quality

Check the results of the study here, or try the challenge yourself here.

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Author

Douwe Knijff

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Kim Pillen

Consultant

Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.

Douwe Knijff

Researcher

Douwe is fascinated by how people work. With a background in Interdisciplinary Social Sciences (Bachelor) and Psychology (Master) and an analytical mind he tries figure out how societal shifts manifest themselves through social culture and human behaviour.

Aljan De Boer

Keynote speaker

Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like

  • Disney
  • Vodafone
  • Hugo Boss
  • ASR
  • Rabobank

Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.  

He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE. 

Kees Elands

Founder & Strategist

Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.

Kees consults global brands like

  • Disney
  • The Coca-Cola Company
  • Asics
  • Discovery Channel
  • Swiss Life
  • Vodafone

and many more.

Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.

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Kees Elands

Founder & Strategist

Kees Elands

Founder & Strategist