Trend update: What’s next for millennials?
28.11.2024
For over 20 years, we’ve been critically (re)assessing our trend model – the Human Context Circle™ – updating, replacing and refining whenever new socio-cultural
Human-proof
your future
We are a trend consultancy helping organizations (re)connect to the human reality.
Human
context circle™
The Human Context Circle™ uses two decades of research and academic insights to transform sociocultural trends into business strategies that help clients human-proof their organization, brand, marketing, and innovation.
Why work
with us?
Deep Insights
We provide you deep insight into emerging consumer behaviors and preferences impacting your specific business.
Lowering Decision Risk
We provide you academic fuelled insights & consultancy derived from a proven model (1000+ projects) lowering decision risk.
Saving Time & Resources
We provide you with a proven methodology and model that shortens exploration with ready-to-apply strategies; saving time and resources.
Instant Activation
With over 20 years of experience and expertise, we provide guidance to implement improvements on all possible brand touchpoints today.
Ensure Future Relevance
We enable you to anticipate the changing needs & behaviour of people to find new dynamics between you and your target groups and competition to ensure future relevance and competitiveness.
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Challenges
we solve
Navigating the competitive landscape and fostering customer loyalty are just a few of the multifaceted challenges that brands encounter. In an ever-evolving market, staying relevant, maintaining authenticity and adapting to shifting consumer expectations are crucial to success. For over twenty years, TrendsActive successfully helped organisations with these challenges. Here’s a short overview with examples.
"Develop our global
brand positioning."
"Reposition Donald
Duck"
"Help us to reconnect with
the consumer by repositioning
and rebranding"
"Develop our health care
proposition"
"Pragmatic, human centric
segmentation"
"Packaging innovation
consultancy"
"Develop a consumer centric
vision on the implementation
of the smart grid"
"Create our leadership
agenda to human-proof
our leadership"
"Develop our global brand
theme"
"Enable us to make
our CSR strategy more
relevant for people"
"Enable our strategy by
developing customer
persona's"
"Provide insight in how our
current marketing activities
fit the needs of people"
"Enable us to create
the healthiest generation
of the world in 2040"
"Objectify our vision
towards 2030"
"Develop disruptive products
and services for specific
target groups"
"Develop & guide our yearly
innovation program"
"Identify and advice on
how to respond to what
vulnerable groups"
"Help us discover trends
that fuel innovation and
human-proof our
product roadmap"
"Develop our executive
master program for the
school of governance"
"Create a strategic framework
for our partners on how
to attract and retain
generation Z"
Previous
Next
"Develop a measurable and actionable consumer segmentation"
"Packaging innovation
consultancy"
"Create our leadership agenda to human-proof our leadership"
"Co-create our global brand positioning and guide us with the implementation"
"Reposition Donald Duck in a relevant way for todays consumers"
"Help us to reconnect with the consumer by repositioning and rebranding"
"Develop our health care proposition"
"Develop a consumer centric vision on the implementation of the smart grid"
"Develop our global brand theme"
"Enable us to make our CSR strategy more relevant for people"
"Enable our segmentation strategy by developing customer persona's"
"Provide insight in how our current marketing activities fit the need of people"
"Enable us to create the healthiest generation of the world in 2024"
"Objectify our vision towards 2030"
"Develop disruptive products and services for specific target groups"
"Develop & guide our yearly innovation program"
"Identify and advice on how to respond to what vulnerable groups"
"Help us discover trends that fuel innovation and human-proof our product roadmap"
"Develop our executive master program for the school of governance"
"Create a strategic framework for our partners on how to attract and retain generation Z"
Areas of
application
Brand direction
& strategy
Brands that align with sociocultural trends.
Marketing
& Communication
Advertising, content and creativity that sticks.
Innovation
Products and services that are relevant and meaningful.
Organization
Change & leadership development that works.
Brand direction
& strategy
Brands that align with sociocultural trends.
Marketing
& Communication
Advertising, content and creativity that sticks.
Innovation
Products and services that are relevant and meaningful.
Organization
Change & leadership development that works.
Our
clients
What clients
say about us
“Trendsactive has enabled us to change in order to meet people’s needs. So we can continue to be successful in the future.”
Global Director Brand / Communication
“Trendsactive’s guiding principles turned out to be an excellent foundation for the activation of our new healthcare label”
Marketing manager
Previous
Next
“Trendsactive has enabled us to change in order to meet people’s needs. So we can continue to be successful in the future.”
Global Director Brand / Communication
“Trendsactive’s guiding principles turned out to be an excellent foundation for the activation of our new healthcare label”
Marketing manager
Previous
Next
Signals
In our blog, we track global events, interpreting their implications for brands and organizations based on sociocultural insights.
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