The Rightward Turn of Europe’s Youth: A Closer Look
17.07.2024
With the rise in popularity of the extreme right across Europe, including among young people, many have started questioning if the youth is becoming
Human-proof
your future
We are a trend consultancy helping organizations (re)connect to the human reality.
Human
context circle™
The Human Context Circle uses two decades of research and academic insights to transform sociocultural trends into business strategies that help clients human-proof their organization, brand, marketing, and innovation.
Why work
with us?
Deep Insights
We provide you deep insight into emerging consumer behaviors and preferences impacting your specific business.
Lowering Decision Risk
We provide you academic fuelled insights & consultancy derived from a proven model (1000+ projects) lowering decision risk.
Saving Time & Resources
We provide you with a proven methodology and model that shortens exploration with ready-to-apply strategies; saving time and resources.
Instant Activation
With over 20 years of experience and expertise, we provide guidance to implement improvements on all possible brand touchpoints today.
Ensure Future Relevance
We enable you to anticipate the changing needs & behaviour of people to find new dynamics between you and your target groups and competition to ensure future relevance and competitiveness.
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Challenges
we solve
Navigating the competitive landscape and fostering customer loyalty are just a few of the multifaceted challenges that brands encounter. In an ever-evolving market, staying relevant, maintaining authenticity and adapting to shifting consumer expectations are crucial to success. For over twenty years, TrendsActive successfully helped organisations with these challenges. Here’s a short overview with examples.
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"Packaging innovation
consultancy"
Areas of
application
Brand direction
& strategy
Brands that align with sociocultural trends.
Marketing
& Communication
Advertising, content and creativity that sticks.
Innovation
Products and services that are relevant and meaningful.
Organization
Change & leadership development that works.
Brand direction
& strategy
Brands that align with sociocultural trends.
Marketing
& Communication
Advertising, content and creativity that sticks.
Innovation
Products and services that are relevant and meaningful.
Organization
Change & leadership development that works.
Our
clients
What clients
say about us
“Trendsactive has enabled us to change in order to meet people’s needs. So we can continue to be successful in the future.”
Global Director Brand / Communication
“Trendsactive’s guiding principles turned out to be an excellent foundation for the activation of our new healthcare label”
Marketing manager
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“Trendsactive has enabled us to change in order to meet people’s needs. So we can continue to be successful in the future.”
Global Director Brand / Communication
“Trendsactive’s guiding principles turned out to be an excellent foundation for the activation of our new healthcare label”
Marketing manager
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Next
Signals
In our blog, we track global events, interpreting their implications for brands and organizations based on sociocultural insights.
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