Brand direction
& strategy
In order to remain relevant and appealing to consumers, we assist brands in aligning themselves with sociocultural trends. In today’s rapidly changing world, it’s important for brands to stand for something without standing still. Brands have the power to inspire change and influence consumer behavior. To do so, we help brands make sense of the world around them and anticipate their future.
What we do:
- Develop brand purpose
- Develop brand positioning
- Objectify long term vision
- Create brand architecture and portfolio strategy
Challenges
"Develop our health care proposition"
"Enable us to create the healthiest generation of the world in 2024"
"Objectify our vision towards 2030"
"Co-create our global brand positioning and guide us with the implementation"
"Develop a consumer centric vision on the implementation of the smart grid"
"Reposition Donald Duck in a relevant way for todays consumers"
"Enable us to make our CSR strategy more relevant for people"
