People hardly drop out of work solely due to circumstances at work. More often, it’s because of a combination of work and life factors. For example, women are more likely compared to men to drop out of work. One of the reasons is that they are often still in charge of taking care of kids and older family members in addition to their jobs.
Supporting parents during one of their busiest life stages is therefore important, and increasingly, brands are aware of that. At CommerzBank, for example, mothers and fathers benefit from a broad range of company facilities, like childcare facilities and more flexible working hours and schedules. But also virtual childcare for their children, including options like story time, age-specific group activities, and one-to-one childcare to help with homework. In addition, they look into how they can support parents in returning to work after parental leave. With their Keep in Touch program, they offer part-time options of 10%, 20%, and 30%, and a guarantee of returning to the previous position after parental leave.
Particularly people with children and ageing parents have trouble with maintaining a healthy work-life balance. How can you be relevant to them?
Autor
Kim Pillen
