Climate change is so often regarded as a challenge of innovation – of transforming our current system through new and more sustainable business practices, technologies… Read More »The climate crisis is human, not scientific
People hardly drop out of work solely due to circumstances at work. More often, it’s because of a combination of work and life factors. For… Read More »How to support parents’ Work-life Balance (Beyond just flexibility)
We all make mistakes and sometimes hurt the people we love. When that happens, most of us apologize and hope to move on. Apologies are… Read More »The better alternative for ‘sorry’
Enuove, a Japanese wedding jewellery brand, has opened a cafe called ‘Dial’ in Tokyo around the concept of (couple) connection. The cafe, which serves breakfast,… Read More »A couple connection café
Have you also noticed that over time, user-friendly platforms evolved into ones that exploit humans for their personal data and therefore essentially turn them into… Read More »Why social media has become Sh*t
People hardly drop out of work solely due to circumstances at work. More often, it’s because of a combination of work and life factors. For… Read More »How to support parents’ work-life balance (beyond just flexibility)
Climate change is so often regarded as a challenge of innovation – of transforming our current system through new and more sustainable business practices, technologies… Read More »The climate crisis is human, not scientific
A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.
Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.
Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like
Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.
He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
