On January 30, the Platform for Innovation in Marketing (PIM) celebrated TrendFest 2025. In honor of two decades of marketing insights, TrendsActive was asked to… Read More »Marketing in an Overwhelming World: The Need for Simplicity (PIM Trend Report 2025)
If you do not uphold your purpose and/or values in the face of adversity, how much are they really worth? It is a rhetorical question… Read More »The purpose unmasking: How much are your values worth?
Tech bros, broligarchy, fascisme… The headlines have been piling up over the past weeks, with Trump and Musk making waves. Why do men who exaggerate… Read More »Is this hidden crisis fueling toxic masculinity?
The recruitment agency YoungCapital launched its ‘Boost Your Boomer’ campaign, which imagines young workers donating their bodily fluids to create an energy drink that powers… Read More »When kids teach parents how to navigate life
A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.
Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.
Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like
Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.
He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
