This year, global investment in AI is projected to exceed $1 trillion, according to Goldman Sachs. That’s a lot. So much that when I asked… Read More »What do we risk losing when we neglect other forms of intelligence?
Go to a language model, Claude, Gemini, ChatGPT, or any other, start a new conversation and ask this question: Give me a number between 1… Read More »The most differentiating asset many brands overlook
For decades, organisations assumed that more information would lead to better decisions and stronger consumer trust. But people don’t just seek facts or a good… Read More »The age of magical thinking
Why do so many companies overlook one of the largest and wealthiest consumer groups? Perhaps because the people making the decisions still hold the wrong… Read More »Baby Boomers booming industry
Summer holidays are approaching, and with them comes our craving for the freedom to finally do what we actually want to do. Perhaps that is… Read More »Welcome to the Self-Service Society
We’ve entered the season when the secondary tab in our web browser is consistently occupied by a booking site or an airline page. But what… Read More »You and me don’t travel the same
The global resale market is growing three times faster than primary retail, with secondhand clothing sales forecast to hit $289 billion as AI helps shoppers… Read More »Why You Can’t Ignore Resale Anymore
For most people, doing finances is not their hobby. And to some people it even feels like a real threat. One study did an fMRI… Read More »Why do smart people make bad financial decisions?
The Optimism of 90s Design In the 1990s, there was little time for nostalgia and in terms of technology it was a decade defined by… Read More »Listening to music with intention
According to a new study of 3,000 parents by the National Literacy Trust and KPMG Half of parents with children under six do not play… Read More »Why you should be more playful
Tabea Höllger specializes in brand positioning in saturated markets and measuring brand success. One of her key areas of expertise is the FMCG sector, where she focuses on topics such as product launches and the impact of packaging.
Tabea sees herself as a bridge-builder at the intersection of the FMCG market, sustainable brand management, and emerging technologies. She firmly believes that knowledge transfer between these three perspectives is essential for successfully addressing the challenges of the future.
In addition, Tabea has established herself over many years as an expert in creating engaging and memorable brand experiences. She helps companies inspire their employees to embrace and champion the brand strategy.
After gaining experience in market and advertising research and spending time abroad in the United States and the Philippines, the trained business psychologist returned to BrandTrust in 2016.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.
Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.
Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like
Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.
He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
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