Our reports
Our research turns sociocultural change into insight you can act on. Download our reports on the shifts that reshape what people value, and what they mean for brands, organizations and leaders.
English2025 · 59 pages
The role of brands in a complex society
Why people experience the world as more complex than ever, and how brands can play a meaningful role. Three insights (Simplicity, Division and Guidance) on giving people back a sense of control, connection and direction. The English edition of the PIM Trend Report 2025.
Dutch2025 · 13 pages
Een generatie met radicaal andere verwachtingen van de sector
A preview of the Telecom Trend Report 2025 by TrendsActive and Telecompaper, based on a survey among Gen Z’ers aged 18 to 27, with an invitation to our workshop on staying relevant for this generation. In Dutch.
English2025 · 13 pages
A business imperative
Geopolitical shifts change how people feel, think and choose. Why understanding that human context has become a business imperative, and why the organizations that do will anticipate change instead of following it.
English2025 · 1 page
How to better resonate with Gen Z
A one-page guide for brands that want to resonate with Gen Z: tell visual stories, support their mental resilience, offer room for exploration and self-expression, and let them create or curate.
Dutch2025 · 66 pages
De rol van merken in een complexe wereld
The original Dutch edition of the PIM Trend Report 2025, written by the TrendsActive team: why people experience the world as more complex than ever, and what role brands can play in it.
New research appears in Signals first: our bi-weekly newsletter on what is changing in the world, and what it means for brands.
