That is exactly the question British poller YouGov asked. People were asked the question: How important, or not, is it to you that the brands you… Read More »Do people care about brands’ stances on wider issues in society?
Many customers of Peruvian supermarket chain PlazaVea live in rural areas where internet coverage is often not sufficient. That means their website loads slower, if… Read More »Supermarket develops low-res website for rural customers
After realizing that, besides the obvious educational purpose, most of their rides were essentially pointless, French driving school network CER wanted to try if they… Read More »Driving school drives around elderly on their daily commutes
As a Dutch person, it can be somewhat easy to take our everyday city design for granted. But after accidentally stumbling onto a random video… Read More »Why many cities suck (but Dutch cities don’t)
Following the realization that a lack of young voices in the boardroom of The Body Shop makes it hard to build a business worthy of… Read More »How The Body Shop successfully incorporates young voices
What makes a bullet fly? Many answer with; gunpowder. And although this is partly true, the most important element is its aerodynamic shape. Think about… Read More »Why your new ideas aren’t catching on
Among 15-year-olds, boys generally report higher life satisfaction than girls. But recent studies found that this gap is bigger in countries with greater gender equality.… Read More »Why is the life satisfaction gap bigger in countries with greater gender equality?
People have a deep inherent need to (have the feeling that they) control their lives. Take that away, even if it’s just a little bit,… Read More »How to get people to act?
Fitness nowadays is no longer just about reducing your body fat percentage; it’s all about finding meaning and focusing on mental health. An illustrative example… Read More »The rise of holistic sports
9 out of 10 people of all genders have a bias against women, according to the Gender Social Norms Index published by the UN. The research collected… Read More »Gender equality progress has gone into reverse
A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.
Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.
Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like
Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.
He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
