Packaging as an art canvas
In the last couple of decades, the assortment of supermarkets has grown drastically. To give you an idea, between 1975 and 2008, the number of… Read More »Packaging as an art canvas
In the last couple of decades, the assortment of supermarkets has grown drastically. To give you an idea, between 1975 and 2008, the number of… Read More »Packaging as an art canvas
If you’ve ever worked a job where you were required to make content (or honestly, even if you didn’t) you probably recognize a stock photo… Read More »The anti-stock stock service
With the relatively new rise of positive psychology, more and more knowledge is gathered with the specific goal of finding out what makes people live… Read More »Small acts to boost your joy in 7 days
Last week, the Dutch news site AD reported that there are currently 2.5 times more coaches than 10 years ago. The number of lifestyle coaches has even… Read More »The explosive rise of the coaching culture
A Common Sense Media report finds about half of 11- to 17-year-olds get at least 237 notifications a day. Some get nearly 5,000 in 24 hours. As… Read More »Gen Z & the Negative News Cycle
Most people hold the belief that they are better, kinder, smarter, and more ethical than average. However, how we think about ourselves doesn’t always align with… Read More »Targeting hypocrisy to promote healthy behavior
Whenever we think of acts of kindness, we generally assume they make the lives of others easier or better in some way. Complimenting someone’s clothes… Read More »A Selfish Case for Kindness
From our coffee in the morning to that first text that we read to our Netflix binge at night, we’re all living in a chronic… Read More »Is our Dopamine Nation the cause of our poor mental state?
Ageing comes with many struggles like cognitive and physical decline, lower levels of social engagement and being taken less seriously in society. Despite all this, Psychologist… Read More »The Paradox of Ageing
Nudist groups advocate for the right to practice nudity, believing that the human body should be presented in its most natural form. The granola brand… Read More »‘Nude-friendly’ hiking with Bear Naked granola
A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.
Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.
Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like
Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.
He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
