Our brains are constantly adapting to the stimuli we receive from the outside world. News is a powerful stimulus: the more we are exposed to certain topics, the more our brains build neural pathways around them, signaling that these subjects are important. At the same time, connections that aren’t used fade away, making room for new information. This means our brains are always changing, shaped by what we pay attention to—or what is made to seem important to us.

In the past, news mostly came from our immediate environment, and we could usually respond directly, often together with others. Today, we’re flooded with global news about events we have no control over. But our brains don’t distinguish between what’s near or far; they want to act immediately. When we can’t do anything, this leads to feelings of stress and helplessness, especially since our social group can’t help us process or act on this information. The result is ongoing, unresolved tension that can be overwhelming.

Constructive journalism tries to address this problem. De Correspondent, a platform for journalism, aims not just to report on the problems society faces, but also to explore what can be done about them—telling stories in a way that might move things in a different direction. They focus not on fear or sensationalism, but on context and actionable perspectives. This helps people regain a sense of control and reduces stress. Brands can learn from this as well; instead of scaring people around topics like climate change, offer hope, solutions, and practical steps.