Gen Z often shies away from phone calls. Recent research indicates that 60% of Gen Z’ers “dread” receiving phone calls. Another study points out that young adults (18 to 34) never answer the phone – respondents say they ignore the ringing, respond via text, or search the number online if they don’t recognize it.

This isn’t just a quirk; it’s a real communication anxiety called “telephobia”. Gen Z views phone calls as intrusive and often associates them with extreme situations or bad news. Whereas previous generations were more used to phone calls for both important and casual conversations, Gen Z has grown up with a wide range of communication channels. This has led them to create different associations and meanings for phone calls, often viewing them as more formal or urgent. In addition, the unpredictability of calls creates unease, as the person doesn’t have time to prepare, and the purpose is often unclear upfront. Research has even shown that Gen Z’s heart rate increases when receiving a phone call.

Instead, this generation thrives on indirect and visual communication, such as voice memos, text messaging, memes and short videos. They use these forms of content to convey feelings and context that previous generations would have expressed through non-verbal cues in a phone conversation.

To address this issue, some companies and educational institutions are offering workshops to help Gen Z feel more comfortable with phone communication, allowing for alternative communication methods, and encouraging scheduled calls with clear purposes. Everything to help reduce anxiety.