Every month we have an employee meeting with partner organizations BrandTrust and Ideenhaus to exchange learnings with each other. This time we shared our (human) perspective on… Artificial Intelligence. And since AI is currently dominating every (tech) conversation, we might as well share some small takeaways from the session:

• 📈 Experts estimate that as much as 90% of online content may be synthetically generated by 2026, according to a Europol report.

• 🔬 There has been a pretty significant rise of popular A.I. buzzwords within academic peer reviews, indicating that many scientists are outsourcing their peer review work (at least partially) to AI, and some scientists have been particularly sloppy about it.

• 🖼️ Even though people express a general preference for human-made art over machine-created, a study shows people are no longer reliably able to tell the difference. In an experiment people were asked to judge whether art was human or machine-made. The results indicated it’s really a coin flip — when you show them the pictures, there’s about a 50-60% chance they’ll get it right. Additionally, when asked how confident they were, they would typically say they were only 50% confident.

One of the core messages we shared was the shifting role of AI in society. Whereas new technology often arises with the excited exploration of possibilities, the question was: Can AI do what we want it to? But with the increasing realisation of AI’s possibilities, there are also concerns around its possible detriment on free elections, the spread of misinformation and the internet. More and more the question becomes: Do we want what AI can do? Either way, at TrendsActive we’re committed to keeping our signals 100% human-made. Can you tell?