Sure, much has been written about Nike by both (former) insiders and outsiders. Critiquing Nike’s current situation is easy, even for us, as we aren’t directly involved. We spontaneously decided to meet – a week before the current CEO stepped down – to discuss Nike, and it turned out to be a valuable exchange of thoughts that we want to share with you.

This conversation aims to foster a genuine understanding of Nike’s current challenges and draws on theories and experiences about how it could bounce back—offering lessons for others facing similar challenges. It also offers valuable insights on staying relevant and future-ready!

: Featuring

Howard Yu: LEGO professor of Innovation at IMD and Head of the Center for Future Readiness 

Hans Koeleman: A former Olympian and Nike’s storytelling maestro for over a decade. 

Aljan de Boer: Head of inspiration at TrendsActive 

: Exploring 

• What happened at Nike, and how can it bounce back?
• What invaluable lessons can business leaders take from Nike’s challenges and triumphs?