With inflation still high and the cost of living crisis showing no sign of waning,  grocery shoppers are more focused on finding the best deals than ever before. To make this easier, PENNY, the popular German discount retailer, has taken a bold step to show it won’t increase prices, by introducing an innovative concept: Price Packs. 

By putting the price of the product part of the packaging, PENNY has made the price the centerpiece of its store-brand product packaging. Rather than being just another small label, the price itself becomes a prominent part of the design. This bold move helps shoppers quickly identify PENNY’s most affordable products while guaranteeing that the prices won’t change anytime soon.

Since early September, Price Packs have been rolled out in all 2,100 PENNY stores across Germany. The products include everyday essentials such as toast, salt, oats, chips, and mayonnaise—items known for their price stability, reinforcing PENNY’s commitment to keeping them affordable.

At its core, the concept behind Price Packs speaks to our desire for consistency. In uncertain times, the simplicity of knowing that the price of essential groceries will stay the same brings a sense of relief. It’s not just about affordability, but the peace of mind that comes with it. The design, which boldly highlights the price on the packaging, sends a clear message as a brand: you can rely on us. This guarantee of stable prices makes everyday decision-making a little easier, freeing consumers from the constant worry of what something might cost tomorrow. It’s a simple concept, but one that makes everyday shopping a little easier—like finding that last comfy sock that somehow hasn’t disappeared in the laundry.