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Prebunking to become more resilient to misinformation

A staggering 30% of individuals state they rely on social media as their primary news source. As social media platforms are known for their spread of misinformation, the significance of critical thinking becomes increasingly crucial in helping people distinguish facts from fiction.

Researchers from the University of Cambridge found an effective way to make people resilient against misinformation. They created the Bad News role-playing game in which they experimented with ‘prebunking’. Prebunking involves introducing individuals to a pernicious claim before they encounter it in the wild, followed by a rigorous debunking of that claim.

In the Bad News game, players take on the role of fake news-mongers. Their task is to gain as many followers as they can while slowly building up fake credibility as a news site. The goal of the game is to expose the player to the tactics and manipulation techniques used to mislead people and build up a following. The game functions as a psychological ‘vaccine’ against disinformation: playing it builds cognitive resistance against common forms of manipulation that you may encounter online. People who played the game were afterwards significantly less swayed by misinformation, with effects lasting up to three months. These games are now in use in classrooms across the world.

Prebunking empowers people in advance, giving them the tools they need to discern fact from fiction and preventing misinformation from taking root in the first place. How can your company or organisation support employees in becoming less swayed by misinformation?

Would you like to become more resilient to misinformation as well? Play the game here

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Kim Pillen

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Kim Pillen

Consultant

Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.

Douwe Knijff

Researcher

Douwe is fascinated by how people work. With a background in Interdisciplinary Social Sciences (Bachelor) and Psychology (Master) and an analytical mind he tries figure out how societal shifts manifest themselves through social culture and human behaviour.

Aljan De Boer

Keynote speaker

Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like

  • Disney
  • Vodafone
  • Hugo Boss
  • ASR
  • Rabobank

Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.  

He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE. 

Kees Elands

Founder & Strategist

Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.

Kees consults global brands like

  • Disney
  • The Coca-Cola Company
  • Asics
  • Discovery Channel
  • Swiss Life
  • Vodafone

and many more.

Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.

Kees Elands

Founder & Strategist

Kees Elands

Founder & Strategist