Recently, McKinsey looked into the biggest trends in the $1.8 trillion global wellness market. We looked at their report through our sociocultural lens and contextualised one… Read More »Contextualizing a defining global wellness market trend
Last month Ipsos published their International Women’s Day survey, which unearthed some interesting statistics about younger generations’ views on gender equality in 31 countries. For a… Read More »Gen Z’s backlash against gender equality
Lyrics across all genres have become simpler and more repetitive over time, according to researchers who analysed over 12,000 English-language songs across genres from 1980 to 2020.… Read More »Feel like all music sounds the same? You might be right.
Recently, McKinsey looked into the biggest trends in the $1.8 trillion global wellness market. We looked at their report through our sociocultural lens and contextualised one… Read More »Contextualizing a defining global wellness market trend
Lyrics across all genres have become simpler and more repetitive over time, according to researchers who analysed over 12,000 English-language songs across genres from 1980 to 2020.… Read More »Feel like all music sounds the same? You might be right.
Last month Ipsos published their International Women’s Day survey, which unearthed some interesting statistics about younger generations’ views on gender equality in 31 countries. For a… Read More »The Gen Z’s backlash against gender equality
A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.
Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.
Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like
Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.
He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
