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5 signs you have ADHD! #adhdtest

With the rise of TikTok among young adults and children also comes a large boom in content on and around mental health. Online awareness of the importance of mental wellbeing can have serious benefits. It gives (young) people a low threshold way to find information and resources that support them while many countries around the world lack the proper care (structure) to inform and advise. Social media also allows people to find community online but but a platform like TikTok also creates the risk of unqualified content creators providing wrong and harmful information. Diagnosing mental disorders generally does not lend itself to ‘7 signs you have X’ formats that are open to interpretation and play into a feeling of relatability, rather than accuracy.

To test the degree to which harmful information is spread online, a new study looked into the #adhdtest hashtag on TikTok and the accuracy of information. To determine whether information was useful or misleading, the researchers compared the test to the official ASRS-v1.1 questions list that provides six questions that are most indicative of having ADHD. If the TikTok video contained at least 4 out of 6 questions from the official screener, it was deemed useful.

The results were not great: “out of the 50 included #adhdtest videos, 92% (n = 46) were misleading. Furthermore, useful videos had minimal engagement, with only 4% of the total likes, 1% of the total comments, and 7% of the total favorites.”

There is no reason to believe this degree of potentially harmful information is only limited to ADHD testing. Other popular categories are OCD, autism, depression and many more. And especially for children this kind of misinformation is concerning. Due to their age, where they are in the process of finding their identity, the invitation arises to self-diagnose normal and harmless quirks into an official mental disorder. 

A recent article by Dazed also dove into the rise of a neurodivergency subculture on TikTok, or SickTok, how the disorder-focused subculture is also referred to: “A recent study in the journal of Comprehensive Psychiatry found that teenagers’ exposure to it during an important phase of personality development raises the likelihood that they’ll develop symptoms of the disorders they see online. Evidence that social media is “a vehicle of transmission for social contagion of self-diagnosed mental illness conditions” is mounting.”

And instead of neurodivergent content focusing on research-backed advice and support, an emerging market leads to commodification of disorders instead. “To keep purses open, neurodivergence has undergone a rebrand. (…) Symptoms are now ‘superpowers’ wrapped in a set of cutesy aesthetics aligning them with modern hippies and creative types.” The result is that being neurodivergent becomes a cool and unique type of identity within a subculture that young people aspire to belong to. And this development ignores the very real and often distressing experience of people that genuinely are affected by certain disorders. 

Want to read more about the risk of over-emphasizing mental health? Read our in-depth blog post that we wrote a year ago here.

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Douwe Knijff

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Tabea Höllger

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Tabea Höllger specializes in brand positioning in saturated markets and measuring brand success. One of her key areas of expertise is the FMCG sector, where she focuses on topics such as product launches and the impact of packaging.

Tabea sees herself as a bridge-builder at the intersection of the FMCG market, sustainable brand management, and emerging technologies. She firmly believes that knowledge transfer between these three perspectives is essential for successfully addressing the challenges of the future.

In addition, Tabea has established herself over many years as an expert in creating engaging and memorable brand experiences. She helps companies inspire their employees to embrace and champion the brand strategy.

After gaining experience in market and advertising research and spending time abroad in the United States and the Philippines, the trained business psychologist returned to BrandTrust in 2016.

Kees Elands

Founder & Strategist

Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.

Kees consults global brands like

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  • Asics
  • Discovery Channel
  • Swiss Life
  • Vodafone

and many more.

Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.

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Kim Pillen

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Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.

Douwe Knijff

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Douwe is fascinated by how people work. With a background in Interdisciplinary Social Sciences (Bachelor) and Psychology (Master) and an analytical mind he tries figure out how societal shifts manifest themselves through social culture and human behaviour.

Aljan De Boer

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Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like

  • Disney
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Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.  

He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE. 

Kees Elands

Founder & Strategist

Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.

Kees consults global brands like

  • Disney
  • The Coca-Cola Company
  • Asics
  • Discovery Channel
  • Swiss Life
  • Vodafone

and many more.

Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.

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Kees Elands

Founder & Strategist

Kees Elands

Founder & Strategist