Meera

The holidays are here, and with that comes the annual hunt for gifts. Whether for a loved one or even that one colleague you drew… Read More »Is it time for us to rethink the way we give gifts?

Desire paths are the trails people create when they skip the paved walkways and take the shortcut they want. These unplanned paths show us what… Read More »Let ‘desire paths’ lead the way

If you’re in marketing, you’re likely feeling it—chaos and frustration as campaigns designed to resonate with Gen Z seem to miss the mark. 87% of… Read More »Building Belonging: How to reach Gen Z

With inflation still high and the cost of living crisis showing no sign of waning,  grocery shoppers are more focused on finding the best deals… Read More »‘Price Packs’: A fresh take on low prices

With the US elections coming up in three weeks time, Kamala Harris’s presidential campaign is taking a bold, unconventional approach by experimenting with “overstimulation” content. … Read More »Kamala Harris: Fighting for your vote and your short attention span

Sure, much has been written about Nike by both (former) insiders and outsiders. Critiquing Nike’s current situation is easy, even for us, as we aren’t… Read More »Learnings & Expert views on the Nike situation

Recent shifts in search engine algorithms, such as Google’s “Helpful Content Update,” have brought previously overlooked platforms like Reddit and Quora back into the spotlight.… Read More »Navigating the New Media Landscape in the Age of Genuine Interaction

Putting Third Space Culture in Context Third spaces, as defined by Ray Oldenburg in 1989, are places where people from various backgrounds come together, acting… Read More »The evolving role of third space culture