The new social rules
In a world where social media often feels performative and overwhelming young people are turning away from big platforms like Facebook, TikTok, and Snapchat. Instead… Read More »The new social rules
In a world where social media often feels performative and overwhelming young people are turning away from big platforms like Facebook, TikTok, and Snapchat. Instead… Read More »The new social rules
We live in an era where AI can rapidly generate vast amounts of words, images, and ideas. While AI excels at content creation, the ability… Read More »In the age of AI abundance, we need our taste
The Reality of Sustainable Living for Gen Z Compared to older adults, Gen Z and Millennials are more vocal about climate action. Research shows they… Read More »The cost of going green
The paradox of online dating In an era where digital connectivity is at an all-time high, loneliness is paradoxically high, especially in early adulthood and… Read More »The State of Love for Gen Z
The holidays are here, and with that comes the annual hunt for gifts. Whether for a loved one or even that one colleague you drew… Read More »Is it time for us to rethink the way we give gifts?
Desire paths are the trails people create when they skip the paved walkways and take the shortcut they want. These unplanned paths show us what… Read More »Let ‘desire paths’ lead the way
If you’re in marketing, you’re likely feeling it—chaos and frustration as campaigns designed to resonate with Gen Z seem to miss the mark. 87% of… Read More »Building Belonging: How to reach Gen Z
With inflation still high and the cost of living crisis showing no sign of waning, grocery shoppers are more focused on finding the best deals… Read More »‘Price Packs’: A fresh take on low prices
With the US elections coming up in three weeks time, Kamala Harris’s presidential campaign is taking a bold, unconventional approach by experimenting with “overstimulation” content. … Read More »Kamala Harris: Fighting for your vote and your short attention span
Sure, much has been written about Nike by both (former) insiders and outsiders. Critiquing Nike’s current situation is easy, even for us, as we aren’t… Read More »Learnings & Expert views on the Nike situation
A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.
Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.
Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like
Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.
He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
