About our core
All business has one essential thing in common: People. Whether it’s people that buy products or services, or the workforce that creates value with their… Read More »About our core
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How AI mimics language uniformity and social bias
AI-powered chatbots like ChatGPT are becoming an integral part of our daily work lives, aiding in tasks such as enhancing creativity. However, this raises a… Read More »How AI mimics language uniformity and social bias
Trendy Trends Trending
The Marketing Mythology In 2023, the Pew Research Center issued a statement redefining its guiding principles for generational research. Criticizing the prevailing marketing trends, which… Read More »Trendy Trends Trending
Shifting role of media: From creators to curators
In global youth culture, especially among Gen Z, social media has rapidly evolved from a tool for connection to essentially a digital self, a mood… Read More »Shifting role of media: From creators to curators
All-age-inclusive marketing, an untapped potential
The global population is aging, with one in six people projected to be over 60 by 2050. Given these shifts, it is staggering that the… Read More »All-age-inclusive marketing, an untapped potential
Are smartphones really the main cause of the global youth mental health crisis?
“The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness,” a new book by Jonathan Haidt, rapidly gained popularity.… Read More »Are smartphones really the main cause of the global youth mental health crisis?
The People’s Climate Vote 2024 report highlights a global consensus on climate action
The largest global survey on climate change reveals an astonishing consensus – people want stronger action from their leaders. Many reports explore generational views on… Read More »The People’s Climate Vote 2024 report highlights a global consensus on climate action
Unlock the power of uncertainty in 3 steps
We live in a culture that shies away from uncertainty and prefers to get answers to every question as soon as it arises. However, according… Read More »Unlock the power of uncertainty in 3 steps
How to mentally recharge your team?
This webinar covers an ‘inside’ perspective on mental wellbeing. It might provide you with one of the biggest opportunities (and obligations) for your company and… Read More »How to mentally recharge your team?
How to make your CSR strategy relevant?
To make a CSR strategy relevant for consumers, it should resonate with their needs and values. Not just with the ambition of the brand. Still… Read More »How to make your CSR strategy relevant?
