Global uncertainty. Rising polarization. The rapid mainstreaming of AI. If anything, 2026 will be even more complex than the world we’re navigating today. But complexity… Read More »Thriving Brands in a Complex Society
Declining Climate Concern A recent study conducted by Ipsos I&O reveals a notable shift among Dutch youth, who now perceive climate change as less urgent… Read More »What the Climate Attention Shift Tells Us
During the webinar, we’ll explore what makes this world so. complex for people – and how you, as a brand, can play a relevant and… Read More »Complex Society – The role of brands in a complex world
Tapping into complexity Marketing today is more than a vehicle for sales; it has the power to shape cultural narratives and foster societal change. With… Read More »Deep Dive: How Slovak Telekom is leading impactful debate
All business has one essential thing in common: People. Whether it’s people that buy products or services, or the workforce that creates value with their… Read More »About our core
AI-powered chatbots like ChatGPT are becoming an integral part of our daily work lives, aiding in tasks such as enhancing creativity. However, this raises a… Read More »How AI mimics language uniformity and social bias
The Marketing Mythology In 2023, the Pew Research Center issued a statement redefining its guiding principles for generational research. Criticizing the prevailing marketing trends, which… Read More »Trendy Trends Trending
In global youth culture, especially among Gen Z, social media has rapidly evolved from a tool for connection to essentially a digital self, a mood… Read More »Shifting role of media: From creators to curators
The global population is aging, with one in six people projected to be over 60 by 2050. Given these shifts, it is staggering that the… Read More »All-age-inclusive marketing, an untapped potential
“The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness,” a new book by Jonathan Haidt, rapidly gained popularity.… Read More »Are smartphones really the main cause of the global youth mental health crisis?
Tabea Höllger specializes in brand positioning in saturated markets and measuring brand success. One of her key areas of expertise is the FMCG sector, where she focuses on topics such as product launches and the impact of packaging.
Tabea sees herself as a bridge-builder at the intersection of the FMCG market, sustainable brand management, and emerging technologies. She firmly believes that knowledge transfer between these three perspectives is essential for successfully addressing the challenges of the future.
In addition, Tabea has established herself over many years as an expert in creating engaging and memorable brand experiences. She helps companies inspire their employees to embrace and champion the brand strategy.
After gaining experience in market and advertising research and spending time abroad in the United States and the Philippines, the trained business psychologist returned to BrandTrust in 2016.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.
Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.
Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like
Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.
He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
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