Last month Ipsos published their International Women’s Day survey, which unearthed some interesting statistics about younger generations’ views on gender equality in 31 countries. For a… Read More »The Gen Z’s backlash against gender equality
We live in a culture that shies away from uncertainty and prefers to get answers to every question as soon as it arises. However, according to research… Read More »Unlock the power of uncertainty in 3 steps
The best ideas often arise when you truly understand your customers’ needs and can make people’s lives easier. And that is exactly what France’s national… Read More »Fulfilling customers’ (unorthodox) needs
Mental disorders account for 13% of the global disease burden, and major depression alone is expected to be the largest contributor by 2030, according to… Read More »The opposite of our self-care doctrine
We all make mistakes and sometimes hurt the people we love. When that happens, most of us apologize and hope to move on. Apologies are… Read More »The better alternative for ‘sorry’
Enuove, a Japanese wedding jewellery brand, has opened a cafe called ‘Dial’ in Tokyo around the concept of (couple) connection. The cafe, which serves breakfast,… Read More »A couple connection café
Have you also noticed that over time, user-friendly platforms evolved into ones that exploit humans for their personal data and therefore essentially turn them into… Read More »Why social media has become Sh*t
People hardly drop out of work solely due to circumstances at work. More often, it’s because of a combination of work and life factors. For… Read More »How to support parents’ work-life balance (beyond just flexibility)
Tour operator easyJet has introduced an interesting twist on the ‘Kids Go Free’ concept by replicating it for grandparents. After finding that over half of… Read More »How easyJet stimulates multigenerational travelling
This year, Pornhub, the most popular website for adult entertainment, has once again shared exciting insights into statistics on the search behaviour of its users. From these… Read More »Uniform fetishes and sex robots – how world events affected our porn consumption in 2023
Tabea Höllger specializes in brand positioning in saturated markets and measuring brand success. One of her key areas of expertise is the FMCG sector, where she focuses on topics such as product launches and the impact of packaging.
Tabea sees herself as a bridge-builder at the intersection of the FMCG market, sustainable brand management, and emerging technologies. She firmly believes that knowledge transfer between these three perspectives is essential for successfully addressing the challenges of the future.
In addition, Tabea has established herself over many years as an expert in creating engaging and memorable brand experiences. She helps companies inspire their employees to embrace and champion the brand strategy.
After gaining experience in market and advertising research and spending time abroad in the United States and the Philippines, the trained business psychologist returned to BrandTrust in 2016.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.
Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.
Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like
Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.
He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
You are currently viewing a placeholder content from Vimeo. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from YouTube. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Facebook. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Instagram. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from reCAPTCHA. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from X. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information
