The largest global survey on climate change reveals an astonishing consensus – people want stronger action from their leaders. Many reports explore generational views on… Read More »The People’s Climate Vote 2024 report highlights a global consensus on climate action
We live in a culture that shies away from uncertainty and prefers to get answers to every question as soon as it arises. However, according… Read More »Unlock the power of uncertainty in 3 steps
This webinar covers an ‘inside’ perspective on mental wellbeing. It might provide you with one of the biggest opportunities (and obligations) for your company and… Read More »How to mentally recharge your team?
To make a CSR strategy relevant for consumers, it should resonate with their needs and values. Not just with the ambition of the brand. Still… Read More »How to make your CSR strategy relevant?
Is your brand trying to target multiple generations simultaneously? Then this webinar is for you. Without disregarding the differences between generations, we will share some… Read More »How brands can benefit from the generational overlap.
One of the main discriminators for people to choose a certain brand is purpose. At least that’s what they say. Having a purpose hardly turns… Read More »Purpose in a complex world “mind the gap”
Based on our ongoing trend research and multiple conversations with global CMOs we’ve found huge potential for marketers and insights professionals to help their organizations… Read More »Combining big and thick data to find new growth opportunities
Climate change is so often regarded as a challenge of innovation – of transforming our current system through new and more sustainable business practices, technologies… Read More »The climate crisis is human, not scientific
People hardly drop out of work solely due to circumstances at work. More often, it’s because of a combination of work and life factors. For… Read More »How to support parents’ Work-life Balance (Beyond just flexibility)
Have you also noticed that over time, user-friendly platforms evolved into ones that exploit humans for their personal data and therefore essentially turn them into… Read More »Why social media has become sh*t
Tabea Höllger specializes in brand positioning in saturated markets and measuring brand success. One of her key areas of expertise is the FMCG sector, where she focuses on topics such as product launches and the impact of packaging.
Tabea sees herself as a bridge-builder at the intersection of the FMCG market, sustainable brand management, and emerging technologies. She firmly believes that knowledge transfer between these three perspectives is essential for successfully addressing the challenges of the future.
In addition, Tabea has established herself over many years as an expert in creating engaging and memorable brand experiences. She helps companies inspire their employees to embrace and champion the brand strategy.
After gaining experience in market and advertising research and spending time abroad in the United States and the Philippines, the trained business psychologist returned to BrandTrust in 2016.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.
Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.
Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like
Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.
He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
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