Selected work · 50 cases
From human insight to business impact.
Twenty years of helping leaders across industries translate changing human value into brand, innovation, leadership and growth. Open a case to read the story behind it.
“Defining unifying brand themes to drive global consistency and relevance.”
“Repositioning Donald Duck to stay relevant for today’s audiences and future generations.”
“Turning sustainability ambitions into meaningful narratives that resonate with people.”
“Turning customer needs into new product innovation opportunities.”
“Equipping global leaders with fresh perspectives on human-centred growth.”
“Shaping a future-ready leadership agenda to human-proof leadership.”
“Turning human needs into guiding principles for a more relevant CSR strategy.”
“Developing an executive master’s programme for the School of Governance.”
“Translating societal shifts into meaningful innovation and a future-proof product roadmap.”
“Turning human needs into new content ideas and formats for Videoland through co-creation.”
“Uncovering new growth opportunities for NN Savings & Investments.”
“Bringing objectivity to strategic choices towards 2030.”
“Equipping European board members with a strategic framework to attract and retain future generations.”
“Bringing segmentation strategy to life through actionable customer personas.”
“Translating consumer culture shifts and influence into future-proof marketing and communications strategies.”
“Explore new ways of working more agile and effectively across teams.”
“Shaping a strategy for the world’s healthiest youth generation by 2040.”
“Accelerating strategic change through collaborative thinking and action.”
“Shaping a human-centred vision for the smart grid and translating it into concrete actions.”
“Understanding the needs of vulnerable groups to shape more inclusive strategies.”
“Turning audience insights into guiding principles for content strategy.”
“Challenging brand conventions to create a bold new identity.”
“Shaping and guiding an annual innovation programme to drive future growth.”
“Turning consumer insights into a measurable and actionable segmentation model.”
“Reimagining the Library of Utrecht’s role in people’s lives and translating it into strategy and impact goals.”
“Shaping a global leadership vision to prepare executives for tomorrow’s challenges.”
“Rethinking global customer-centric leadership in an increasingly data-driven world.”
“Turning emerging audience needs into new storytelling opportunities through co-creation.”
“Reinventing brands to stay relevant for future generations.”
“Driving meaningful innovation across Coca-Cola’s global brand portfolio.”
“Connecting ING’s young professionals and Dutch National Ballet through an inspiring exchange programme.”
“Translating SDM’s strategic role in society into a contemporary brand and identity.”
“Turning human insights into a strategic compass for future product development.”
“Equipping global CHROs with fresh perspectives on the future of leadership, talent and work.”
“Reconnecting with consumers through more relevant brand positioning, identity and communication.”
“Refreshing our brand to stay relevant in a changing world.”
“Turning climate activism into a strategic compass for navigating changing societal expectations.”
“Shaping a future-proof brand strategy and embedding it across leadership and the organisation.”
“Identifying gaps between marketing activities and evolving human needs to unlock greater relevance.”
“Turning a brand promise into a compelling consumer story and bringing it to life.”