Gen Z? A dead-end street or potential future avenue?
Yes, they are on TikTok, but what about the deeper needs, motivations, and cultural experiences of Gen Z’ers? Last week we shared our insights about Gen Z and media at DPG Media IT. It was inspiring to discuss how to ‘human-proof’ the future of an industry that is at the core of our digital lives. Understanding the human context surrounding the future of media is crucial for strategy due to the following shifts:
- The tension between the desire for more screens and the aversion to excessive ads
- The emergence of visual culture and how to assess factors like share of voice in this new visual dialect
- The relationship between mass media and niche communities
Together with an impressive assembly of 120 media professionals from Belgium, the Netherlands, and Denmark, we explored the evolving technological landscape that shapes the future of media and advertising.
In an ever-changing industry that challenges every player to innovate, sharing TrendsActive trends with Disney, Discovery, NPO, and now DPG Media has underscored the importance of staying ahead of the curve.
Curious how we can support your business? Always feel free to reach out: aljan@trendsactive.com
Originally published on trendsactive.com
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