On boys and men

With the Dutch Father’s day just behind us (last Sunday, in case you forgot), this week we dive (a little deeper into the topic of men and gender. Whenever the topic of gender equality gets brought up, the most common association is of women and their strive for equal opportunities. So much so that it is easy to forget that gender equality is not a one-way street and men and women have different issues that affect them and are worthy of (policy) attention.
That is why it’s refreshing to see that Norway (#2 most equal in the WEF’s Global Gender Gap Report) has recently launched a huge policy report on issues that (disproportionately) affect men.
The policy document (English summary on page 21) has been written by the “Men’s Equality Commission (Mannsutvalget)”, which was formed due to the “recognition that boys and men have not been sufficiently included and safeguarded in the development of Norwegian gender equality policy and in the public discourse.”
The document dives into topics such as family life, education, working life and health. Additionally it provides 35 concrete policy recommendations to improve gender equality.
Originally published on trendsactive.com
Keep reading

The most differentiating asset many brands overlook
Go to a language model, Claude, Gemini, ChatGPT, or any other, start a new conversation and ask this question: Give me a number between 1 and 10. What did you get? A seven? The first time I heard about this experiment was during the keynote of Zoe Scaman…

The age of magical thinking
For decades, organisations assumed that more information would lead to better decisions and stronger consumer trust. But people don’t just seek facts or a good product, they seek meaning. The brands, communities and institutions that resonate today help…

Baby Boomers booming industry
Why do so many companies overlook one of the largest and wealthiest consumer groups? Perhaps because the people making the decisions still hold the wrong assumptions. Last Week at Telecom Insights 2026, hosted by Telecompaper, we challenged some of those…