Purpose in a complex world “mind the gap”
One of the main discriminators for people to choose a certain brand is purpose. At least that’s what they say. Having a purpose hardly turns out to be a buying differentiator.
A gap which is not easy to close in our complex world with deep trust issues, polarization and a fast changing rulebook. So what should you do as a brand?
We'll introduce you to:
- The behavioral biases that cause this gap
- Your filter bubble which makes it hard to look from other (necessary) perspectives to your brands’ purpose
- Insights in the key changing human needs that help you to close the gap
Originally published on trendsactive.com
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