The surge of authenticity (2.0)
Never before have we been surrounded by as many visual experiences as we are today. Due to the technological innovations of recent decades, our lives have become increasingly saturated with screens, videos, advertisements and images everywhere we go. Resulting in an explosive rise in the amount of information we have to process and a visual overload.
In 2017, scientists measured the amount of data that enters the brain and found that an average person living today processes as much as 74 GB of information a day (that is as much as watching 16 movies), through TV, computers, cell phones, tablets, billboards, and many other gadgets. Every year it is about 5% more than the previous year. Only 500 years ago, 74 GB of information would be what a highly educated person consumed in a lifetime, through books and stories.
Originally published on trendsactive.com
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