Three examples of brands that created services and campaigns with AI

With new platforms and tools launching almost daily, the majority of people feel overwhelmed by AI. The 2024 Trend Report The Race to Outpace (brought to you by The Webby Awards, Canva, Flourish and YouGov), points out that many people are concerned about the speed with which AI develops itself. And while some struggle to catch up, others run ahead and fully experiment with AI. Offering more personalised services or enhancing efficiency for campaign creation.

• • Malibu Rum X Aries
    In collaboration with the AI artist Omar Karim Malibu Rum & Aries created a hyperrealistic campaign for their clothing collection. The campaign used original photography and Omar’s AI assistant to generate new imagery based on the right mood and desired lighting. 
  • Google x Give Directly
    The Google mapping tool Delphi is used to make cross-references between aerial images of storm damage and poverty data, based on this information they ensure that aid is delivered to the areas that need it most. 
  • Bumble – Private Detector                                                                                                                                    With the AI tool Private Detector the dating app Bumble tries to tackle non-consensual photo sharing. From their research, the app found that 48% of women aged 18 to 24 had received unwanted photos. Private Detector recognizes nude photos and gives users the ability to agree before they receive the photo. To make a bigger impact they released an open-source version of this AI tool on GitHub and partnered with the UK government to pass legislation against cyberflashing under its Online Safety Bill.