Tropicana rejects AI and becomes ‘Trpcn’
Juice brand Tropicana has made a tongue-in-cheek statement against the use of artificial (intelligence). At the Consumer Electronics Show (CES) 2024 in Las Vegas, an event rife with AI innovation and enthusiasts, the brand decided to make a case for authenticity.
With a new AI application coming out seemingly every week, the brand has smartly latched on to the tech trend to emphasise their use of natural (instead of artificial) ingredients. But the anti-AI sentiment is not isolated as more and more brands start to reject the use of AI in marketing, creative work or other areas of society, in favour of a more human, personal and real touch.
Read our previous signal about the AI revolution and brands that prefer authenticity here.
Originally published on trendsactive.com
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