Smells like branding
Once you have an emotional memory tied to smell, they’re married together for the rest of your life. Scents trigger more intense and subconscious memories… Read More »Smells like branding
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June 19, 2024
Why are teens starting businesses?
Three times as many teens between 10 and 14 have started their own business in the last year compared to 2019 in the Netherlands, according… Read More »Why are teens starting businesses?
Memes: The witty take on reality
Our online culture is flooded with memes. They are omnipresent and so powerful that entire communities form around them, where people can simply feel good,… Read More »Memes: The witty take on reality
Merry Fixmas
Every holiday season, we’re pressured to buy more and new – at the cost of our wallets and the planet. Design agency AKQA aims to break this… Read More »Merry Fixmas
Why humorous ads are a form of purposeful marketing?
Laughing is like exercising, meditating, and having sex at the same time, according to the behavioral scientist Jennifer Aaker of Stanford University. When we laugh, our brains… Read More »Why humorous ads are a form of purposeful marketing?
culturally relevant insights in an era of unrest
Despite the Gen Z craze, businesses still fail to grasp young people’s grievances. Recognizing emerging cultural narratives. The longitudinal ethnographic research within social movements has consistently… Read More »culturally relevant insights in an era of unrest
On boys and men
With the Dutch Father’s day just behind us (last Sunday, in case you forgot), this week we dive (a little deeper into the topic of… Read More »On boys and men
Memes: The witty take on reality
Our online culture is flooded with memes. They are omnipresent and so powerful that entire communities form around them, where people can simply feel good,… Read More »Memes: The witty take on reality
On boys and men
With the Dutch Father’s day just behind us (last Sunday, in case you forgot), this week we dive (a little deeper into the topic of… Read More »On boys and men
Gen Z? A dead-end street or potential future avenue?
Yes, they are on TikTok, but what about the deeper needs, motivations, and cultural experiences of Gen Z’ers? Last week we shared our insights about… Read More »Gen Z? A dead-end street or potential future avenue?
