Kim Pillen

Gone are the days when a university degree was a safe bet to employment. In the US, unemployment among degree holders has risen to 5.6%… Read More »Gen Z: Ready to Work, Not Ready for the Workplace

Have you heard of the Manosphere? Louis Theroux’s Netflix documentary Inside the Manosphere arrived at a timely moment. It did what good journalism does: it… Read More »On men, Identity, and the Manosphere

The more financially insecure Gen Z’ers experience their future, the more likely they are to engage in higher-risk and speculative assets, according to a new… Read More »How nihilism turns youth into high-risk takers and reckless spenders

Over the past decade, the average time it takes to finish a marathon has increased. Why? Think about the people around you – chances are… Read More »What “Wellness Anarchists” reveal About Consumers

Most of the digital tools we use today, from social media and news feeds to streaming services, shopping apps, and even phone notifications, operate on… Read More »What if brands could restore our attention?

Women Drive 80% of Spending. Is your offer keeping up?Next week is International Women’s Day. But brand’s attention to women shouldn’t be a red-letter day,… Read More »Women Drive 80% of Spending. Are You Delivering?

When people around the world are asked what benefit AI will bring, most give the same answer: it will save us time. This belief isn’t… Read More »AI – Saving Time or Stealing It?

Recently, Maison Margiela — long known for its secrecy — launched Maison Margiela/folders, a public Dropbox that pulls back the curtain on its creative process… Read More »Brands are Opening Their Archives. And It’s Paying Off.

Expectations of marriage today are radically different from those of the past. In the early 1800s what many people primarily sought in a spouse was… Read More »How our marriage mirrors our modern needs



In the age of solitude and the little treat economy – where we reward ourselves with small indulgences like an artisanal pastry, we are prioritising… Read More »Why does spending on others make us happier?