Kim Pillen

With the Dutch Father’s day just behind us (last Sunday, in case you forgot), this week we dive (a little deeper into the topic of… Read More »On boys and men

Yes, they are on TikTok, but what about the deeper needs, motivations, and cultural experiences of Gen Z’ers? Last week we shared our insights about… Read More »Gen Z? A dead-end street or potential future avenue?

Three times as many teens between 10 and 14 have started their own business in the last year compared to 2019 in the Netherlands, according… Read More »Why are teens starting businesses?

Once you have an emotional memory tied to smell, they’re married together for the rest of your life. Scents trigger more intense and subconscious memories… Read More »Smells like branding

There seems nothing to laugh about lately… Humour in ads has declined for over 20 years. Due to the multiple crises we’re facing today, brands… Read More »A call for humour

There seems nothing to laugh about lately… Humour in ads has declined for over 20 years. Due to the multiple crises we’re facing today, brands feel the… Read More »A call for humour

Many aspire to be adventurers, travel the world, or undergo great experiences that stick with us for the rest of our lives. However, we rarely… Read More »The value of micro-adventures

On the occasion of the globally relevant elections in 2024, Glocalities has published a trend report on how the growing despair and divide between young women… Read More »The widening Liberalism Gap between young women and men

Stop following me. With this new campaign, the charity Global Action Plan UK wants to end online targeted advertisements to people under 18. The overexposure to stereotypes… Read More »The anxious generation

Every month we have an employee meeting with partner organizations BrandTrust and Ideenhaus to exchange learnings with each other. This time we shared our (human) perspective on… Artificial Intelligence. And since… Read More »Human learnings on… AI