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Luxury has undergone a dramatic transformation over the past few decades. The digital era has ushered in an unprecedented democratization of luxury—more people than ever… Read More »The New Meanings of Luxury

AI may seem like a new chapter, but it magnifies an old concern: are we losing our autonomy, our memory, our humanity? From Plato to… Read More »In losing friction, we risk losing personal growth

As we near the end of July, many of us exert our final cognitive dash to make it to a well deserved vacation break. And… Read More »When it hurts your brain to think

In the early days of new technology, especially with very broad applications like the internet or artificial intelligence, things are moving fast. As hundreds or… Read More »AI enters the personal sphere

Declining Climate Concern  A recent study conducted by Ipsos I&O reveals a notable shift among Dutch youth, who now perceive climate change as less urgent… Read More »What the Climate Attention Shift Tells Us

The rise of chosen (and not-so-chosen) solitudeCOVID-19, digitalization, and growing individualism have changed how young people spend their time. Gen Z is spending more time… Read More »Decoding young people’s solitude

At TrendsActive, we regularly write about polarisation. We discuss how algorithms amplify the extreme voices in society, and how that leads us to perceive much… Read More »A voice for the ‘mild majority’

“The old world is dying, and the new world struggles to be born: now is the time of monsters.” — Antonio Gramsci I came across… Read More »Decoding young people’s desire for stability

Our brains are constantly adapting to the stimuli we receive from the outside world. News is a powerful stimulus: the more we are exposed to… Read More »How the stories you read shape your brain

What does it mean to work? To be productive? The answer to that question has been subject to radical change over the last centuries and… Read More »Modern work & the rising need for Resilience