Blog

New research suggests younger generations are financially better off than generations before them. But purchasing power doesn’t tell the whole story. What does this mean… Read More »The financial reality of Gen Z

How we travel and choose to explore the world says a lot about who we are, but also about what we collectively seek in our… Read More »The art of looking closer

This year, global investment in AI is projected to exceed $1 trillion, according to Goldman Sachs. That’s a lot. So much that when I asked… Read More »What do we risk losing when we neglect other forms of intelligence?

The complex challenges many businesses and organisations cope with today resist easy solutions—from talent shortages and digital transformation to sustainability and workforce adaptability in an… Read More »What artists can teach businesses about thinking differently

When we do a specific behaviour we rarely think twice about it. How we start the morning, what we do before an important meeting or… Read More »How can brands harness the power of rituals?

Together with BrandTrust, we recently worked on the positioning of a fine jeweller based in Vienna. As part of the project, we explored the cultural… Read More »The value of human-made

Go to a language model, Claude, Gemini, ChatGPT, or any other, start a new conversation and ask this question: Give me a number between 1… Read More »The most differentiating asset many brands overlook

For decades, organisations assumed that more information would lead to better decisions and stronger consumer trust. But people don’t just seek facts or a good… Read More »The age of magical thinking

Why do so many companies overlook one of the largest and wealthiest consumer groups? Perhaps because the people making the decisions still hold the wrong… Read More »Baby Boomers booming industry

Summer holidays are approaching, and with them comes our craving for the freedom to finally do what we actually want to do. Perhaps that is… Read More »Welcome to the Self-Service Society