If you’ve been on vacation this summer, you might come back to colleagues asking whether you’re feeling reinvigorated and recharged – itching to jump back… Read More »How to deal with post-vacation blues on the workfloor
Many parents push their children to attend a host of after-school activities like homework guidance, classes to learn new skills, or tutoring to boost school… Read More »The risk of ‘overscheduling’ children
“All our learning and thinking is driven by emotion. Everything. Emotions can be about ideas, about complex dilemmas, or they can simply be reactive. What… Read More »Emotion is essential in learning, yet schools ignore it
Putting Third Space Culture in Context Third spaces, as defined by Ray Oldenburg in 1989, are places where people from various backgrounds come together, acting… Read More »The evolving role of third space culture
The Marketing Mythology In 2023, the Pew Research Center issued a statement redefining its guiding principles for generational research. Criticizing the prevailing marketing trends, which… Read More »Trendy Trends Trending
The DINKWAD (double-income, no-kids, with-a-dog) lifestyle is on the rise. DINKs is actually an old buzzword, coined when yuppies (a 1980s buzzword for young urban… Read More »The DINKWAD: Pets over parenthood
Money plays an essential role in society. But often we do not look further than its simplistic associations; a currency you can exchange for goods… Read More »Reframing money: The social role(s) of money in our lives
In global youth culture, especially among Gen Z, social media has rapidly evolved from a tool for connection to essentially a digital self, a mood… Read More »Shifting role of media: From creators to curators
Back in 2021, we wrote about the rising importance of digital sustainability. Often, we associate the topic of sustainability with tangible daily matters like car… Read More »The hidden impact of our online habits
The global population is aging, with one in six people projected to be over 60 by 2050. Given these shifts, it is staggering that the… Read More »All-age-inclusive marketing, an untapped potential
A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.
Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.
Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like
Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.
He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
