The new social rules
In a world where social media often feels performative and overwhelming young people are turning away from big platforms like Facebook, TikTok, and Snapchat. Instead… Read More »The new social rules
In a world where social media often feels performative and overwhelming young people are turning away from big platforms like Facebook, TikTok, and Snapchat. Instead… Read More »The new social rules
The New York Times recently shared a list of words that are disappearing in the new Trump administration. The list consisted of hundreds of terms… Read More »When words carry moral weight it is likely to backfire
Gen Z often shies away from phone calls. Recent research indicates that 60% of Gen Z’ers “dread” receiving phone calls. Another study points out that… Read More »Gen Z’s Phone Phobia
In our modern world, we’ve achieved unprecedented levels of personal autonomy. With decreasing institutional religions (like the church), increasing equal rights, and technological advancements, we… Read More »Has our pursuit of independence come at the cost of our social ties?
Music is key in many subcultures—it unites, energizes, and creates shared experiences. Whether it’s at a festival, a club, or just singing lyrics out loud… Read More »Listening alone? You are still part of something bigger
Laughter is the most social of human expressions. When hearing someone laugh, we cannot help but laugh or smile ourselves. It is sociable in a… Read More »Should we use humor to talk about issues?
An old lady is sitting by herself in an empty train compartment when a group of three young guys enter loudly. After spotting the old… Read More »The age of solitude
We live in an era where AI can rapidly generate vast amounts of words, images, and ideas. While AI excels at content creation, the ability… Read More »In the age of AI abundance, we need our taste
The Reality of Sustainable Living for Gen Z Compared to older adults, Gen Z and Millennials are more vocal about climate action. Research shows they… Read More »The cost of going green
The paradox of online dating In an era where digital connectivity is at an all-time high, loneliness is paradoxically high, especially in early adulthood and… Read More »The State of Love for Gen Z
A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.
Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.
Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like
Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.
He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
