The surge of authenticity (2.0)
Never before have we been surrounded by as many visual experiences as we are today. Due to the technological innovations of recent decades, our lives… Read More »The surge of authenticity (2.0)
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Tropicana rejects AI and becomes ‘Trpcn’
Juice brand Tropicana has made a tongue-in-cheek statement against the use of artificial (intelligence). At the Consumer Electronics Show (CES) 2024 in Las Vegas, an… Read More »Tropicana rejects AI and becomes ‘Trpcn’
Should Gen Z reduce smartphone use to achieve their New Year’s resolutions?
Are you planning to cut time spent on screens, social media, and/or your smartphone in 2024? You’re not alone. Research on New Year’s resolutions among the Dutch… Read More »Should Gen Z reduce smartphone use to achieve their New Year’s resolutions?
Foresight Two; The Rise of Conservatism
The last decades appeared to be a relatively slow but steady rise for progressive causes (or at least one with little setbacks). Think about the… Read More »Foresight Two; The Rise of Conservatism
Should Gen Z reduce smartphone use to achieve their New Year’s resolutions?
Are you planning to cut time spent on screens, social media, and/or your smartphone in 2024? You’re not alone. Research on New Year’s resolutions among… Read More »Should Gen Z reduce smartphone use to achieve their New Year’s resolutions?
The Rise of Conservatism
The last decades appeared to be a relatively slow but steady rise for progressive causes (or at least one with little setbacks). Think about the… Read More »The Rise of Conservatism
How Gen Z uses long content for functional purposes
In 2023, Apple joined the ‘study with me’ trend that has been gaining popularity over the last years. The video, which has amassed over 18 million views… Read More »How Gen Z uses long content for functional purposes
Prebunking to become more resilient to misinformation
A staggering 30% of individuals state they rely on social media as their primary news source. As social media platforms are known for their spread of misinformation,… Read More »Prebunking to become more resilient to misinformation
Human trends foresight for 2024
At TrendsActive we monitor changing human behavior constantly. So with the new year just underway, we thought it would be interesting to select the three… Read More »Human trends foresight for 2024
The Reliving of Grotesque Art
Probably, it didn’t go unnoticed, but more gross and weird arts, the so-called grotesque art, are filling up our screens lately. Grotesque art challenges conventional beauty… Read More »The Reliving of Grotesque Art
