What does it do to you when the world keeps treating your life as if you’re “behind”…even when you’re simply living the new reality? We… Read More »How traditional (outdated) milestones contribute to loneliness
Recently, we hosted a webinar for a major telco company in Germany on the topic of Gen Z and work. People are often confused about… Read More »Inside Gen Z’s work ethic
We have been researching and tracking our trends for the last 20 years, continuously updating our Human Context Circle™. Recently, we’ve completely re-worked our gender… Read More »Trend bite update: Overwhelmed
For many years, a “successful” social life meant showing up, but research shows that this script no longer fits Gen Z. Their relationship with social… Read More »How Gen Z redefines social energy
Diversity may open the door, but inclusion decides who truly belongs. And in a world where identities are increasingly politicized and our geopolitical environment feels… Read More »Diversity is the start, inclusion makes the difference
We often believe that the best conversations happen when we’re on the same page. But new neuroscience research shows the opposite. The researcher used a… Read More »Good conversations aren’t about agreement, they’re about curiosity
We seem to have reached the peak of social media. Where these platforms once symbolised connection and visibility, they now seem to be losing their… Read More »Why we’re spending less time on social media
American political scientist Francis Fukuyama recently wrote an interesting article about the root of rising populism in so many countries recently. Experts of all kinds… Read More »Why is populism on the rise now?
Protesting is not what it used to be. Today, young people are taking their activism also online, using hashtags, memes, and TikToks to spark change.… Read More »Gen Z and the new rules of revolt
In boardrooms around the world, AI is still being sold as the ultimate productivity machine, a digital colleague that never sleeps, never complains and always… Read More »The productivity illusion: Why AI is slowing us down
Tabea Höllger specializes in brand positioning in saturated markets and measuring brand success. One of her key areas of expertise is the FMCG sector, where she focuses on topics such as product launches and the impact of packaging.
Tabea sees herself as a bridge-builder at the intersection of the FMCG market, sustainable brand management, and emerging technologies. She firmly believes that knowledge transfer between these three perspectives is essential for successfully addressing the challenges of the future.
In addition, Tabea has established herself over many years as an expert in creating engaging and memorable brand experiences. She helps companies inspire their employees to embrace and champion the brand strategy.
After gaining experience in market and advertising research and spending time abroad in the United States and the Philippines, the trained business psychologist returned to BrandTrust in 2016.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
A bi-weekly newsletter in which we keep track of what’s going on in the world and translate based on our sociocultural knowledge, what this means to brands.
Before Kim Pillen started as a trend consultant at TrendsActive, she worked for four years as a creative strategist at Dept. For brands such as Philips, bol.com, Beiersdorf, JBL, and the Consumers’ Association, she built (online) campaign, brand, and social media strategies. After four years, she decided that she wanted to better understand people and society in order to advise brands more effectively. That’s how she ended up at TrendsActive. Here, she can do what she loves most: digging into people’s needs and then working with brands to see how and where they can be relevant and meaningful.
Aljan has been widely recognized as an inspiring professional speaker on the critical trends that will shape society in the decades to come. He works as the Head of Inspiration at TrendsActive, a trend consultancy from the Netherlands using social science to human-proof business decision for brands like
Next to his role at TrendsActive he is the Community Director at the Institute for Real Growth where he inspires and connects a global community of +400 CMOs.
He has been on the board of the Dutch Platform of Innovative Marketing for almost a decade. Regular speaker and moderator for the Dutch Marketing Awards and 3 times winner of the best of MIE.
Kees his purpose is to help ambitious leaders and brands to human-proof their business. In 2003 he founded TrendsActive, a trend consultancy enabling brands to become more human centric.
Kees consults global brands like
and many more.
Next to being the founder of TrendsActive, he is also initiator of the first academic trend master for executives at the University of Utrecht and is initiator of various trend studies and white papers on subjects like trust, meaning, visual culture & generations.
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