What the Climate Attention Shift Tells Us
Declining Climate Concern A recent study conducted by Ipsos I&O reveals a notable shift among Dutch youth, who now perceive climate change as less urgent… Read More »What the Climate Attention Shift Tells Us
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Decoding young people’s solitude
The rise of chosen (and not-so-chosen) solitudeCOVID-19, digitalization, and growing individualism have changed how young people spend their time. Gen Z is spending more time… Read More »Decoding young people’s solitude
A voice for the ‘mild majority’
At TrendsActive, we regularly write about polarisation. We discuss how algorithms amplify the extreme voices in society, and how that leads us to perceive much… Read More »A voice for the ‘mild majority’
Decoding young people’s desire for stability
“The old world is dying, and the new world struggles to be born: now is the time of monsters.” — Antonio Gramsci I came across… Read More »Decoding young people’s desire for stability
How the stories you read shape your brain
Our brains are constantly adapting to the stimuli we receive from the outside world. News is a powerful stimulus: the more we are exposed to… Read More »How the stories you read shape your brain
Modern work & the rising need for Resilience
What does it mean to work? To be productive? The answer to that question has been subject to radical change over the last centuries and… Read More »Modern work & the rising need for Resilience
Global study on human flourishing
Recently a huge new research project on human flourishing was launched. The study is a result of a new collaboration between some universities (including Harvard)… Read More »Global study on human flourishing
Has Gen Z become more conservative?
Since the 1980s, the Netherlands has seen a steady progressive trend, with society becoming increasingly open to progressive values such as same-sex marriage and other… Read More »Has Gen Z become more conservative?
The new social rules
In a world where social media often feels performative and overwhelming young people are turning away from big platforms like Facebook, TikTok, and Snapchat. Instead… Read More »The new social rules
When words carry moral weight it is likely to backfire
The New York Times recently shared a list of words that are disappearing in the new Trump administration. The list consisted of hundreds of terms… Read More »When words carry moral weight it is likely to backfire
