Gen Z’s Phone Phobia
Gen Z often shies away from phone calls. Recent research indicates that 60% of Gen Z’ers “dread” receiving phone calls. Another study points out that… Read More »Gen Z’s Phone Phobia
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Has our pursuit of independence come at the cost of our social ties?
In our modern world, we’ve achieved unprecedented levels of personal autonomy. With decreasing institutional religions (like the church), increasing equal rights, and technological advancements, we… Read More »Has our pursuit of independence come at the cost of our social ties?
Listening alone? You are still part of something bigger
Music is key in many subcultures—it unites, energizes, and creates shared experiences. Whether it’s at a festival, a club, or just singing lyrics out loud… Read More »Listening alone? You are still part of something bigger
Should we use humor to talk about issues?
Laughter is the most social of human expressions. When hearing someone laugh, we cannot help but laugh or smile ourselves. It is sociable in a… Read More »Should we use humor to talk about issues?
The age of solitude
An old lady is sitting by herself in an empty train compartment when a group of three young guys enter loudly. After spotting the old… Read More »The age of solitude
In the age of AI abundance, we need our taste
We live in an era where AI can rapidly generate vast amounts of words, images, and ideas. While AI excels at content creation, the ability… Read More »In the age of AI abundance, we need our taste
The cost of going green
The Reality of Sustainable Living for Gen Z Compared to older adults, Gen Z and Millennials are more vocal about climate action. Research shows they… Read More »The cost of going green
The State of Love for Gen Z
The paradox of online dating In an era where digital connectivity is at an all-time high, loneliness is paradoxically high, especially in early adulthood and… Read More »The State of Love for Gen Z
Marketing in an Overwhelming World: The Need for Simplicity (PIM Trend Report 2025)
On January 30, the Platform for Innovation in Marketing (PIM) celebrated TrendFest 2025. In honor of two decades of marketing insights, TrendsActive was asked to… Read More »Marketing in an Overwhelming World: The Need for Simplicity (PIM Trend Report 2025)
The purpose unmasking: How much are your values worth?
If you do not uphold your purpose and/or values in the face of adversity, how much are they really worth? It is a rhetorical question… Read More »The purpose unmasking: How much are your values worth?
